Some thoughts on koala's march

As I was eating Koala's March today I noticed several strange things about this animal-esque snack:
Number one is that, even though I actually have no burden for them, I remember receiving a huge box for my last birthday, also. Which is very strange. Almost twisted. I actually really don't like these. But who gives away a birthday snack? Someone come into my room right now and take them from me please.
I have a box with all English on it, and by this I deduce that it must be an imported box. It's always a funny feeling to be eating an imported originally-Japanese snack in Japan. It's like someone went out of their way to detour them to you. Like a twisted sort of long-walk-part-of-gift.
It has a little "save the koala" logo on the corner of the box, which I find to be a fairly annoying irony seeing as I am suddenly made to feel guilty about the fact that I am heartily devouring the koalas at this very moment.
I just ate, not one, but TWO koalas with absolutely ZERO chocolate in them. That was nothing but a weird hallow cardboard-like cookie. Or cracker, I should say. What is this?